TaylorMade completes family with M2

CARLSBAD, CA (January 25, 2016) – Following the remarkable success of M1, TaylorMade Golf, makers of the No. 1 Driver in Golf, today unveiled M2 drivers, fairways and Rescue clubs to complete the M family. In M2, engineers have utilized the same proprietary multi-material combination, including the seven-layer carbon composite crown found in the M1, to develop a line of products that deliver two highly sought-after performance benefits: distance and forgiveness.

Similar to M1, the M2 product line meets the challenge of delivering more performance to players of all skill levels with the utilization of multi-material construction (driver and fairway). From the outset, the key product deliverable for the M2 line has been to deliver maximum forgiveness without sacrificing distance. TaylorMade has achieved this by leveraging the weight savings from the carbon crown and redistributing the discretionary weight to the sole of the club, resulting in a low and slightly farther back centre of gravity. This ultimately gives many golfers what they want: distance and forgiveness, without compromise. The result is a family of clubs that deliver hot trajectories with massive sweet spots and maximum forgiveness.

 

Multi-Material Construction (Driver)

Similar to the composition of M1, the use of TaylorMade’s carbon composite crown design in the M2 driver has resulted in a significant decrease in overall crown weight and with that, engineers have been able to lower the CG considerably. The total weight savings of 5g creates a dream scenario for our engineers, giving them enough discretionary weight savings to generate a remarkably hot trajectory with maximized forgiveness. Whereas the savings in weight in the M1 was used to develop the company’s revolutionary T-Track System, the combination of the carbon crown with titanium casting technology in the M2 driver has enabled engineers to move the CG into a position of simultaneous speed and forgiveness.

 

Sweetspot & Ball Speed Protection

 With forgiveness a priority in M2, TaylorMade engineers focused on three key performance features that deliver ball speed protection on shots struck away from centre-face: inverted cone technology (ICT), a redesigned Speed Pocket; and increased moment of inertia (MOI).

The M2 driver utilizes inverted cone technology (ICT) to increase the size of the high-COR area of the clubface. ICT utilizes a thinner clubface, which would be above the legal limit for COR at the centre if it were uniform thickness. However, the inverted cone feature is then added to the centre of the clubface to bring that section back down to the legal range, while the higher COR remains out on the heel and toe areas of the face.

M2 also features a redesigned Speed Pocket. It allows for greater face flexion than with a traditional, more rigid connection. More flexibility means greater energy transfer at impact made low on the face and thus, more protection of ball speed.

Lastly, the centre of gravity in the M2 driver has been positioned low and slightly further back in the clubhead. In M2, the moments of inertia (MOI) are among the highest of any club we’ve ever produced. The increased MOI resists twisting at impact, resulting in farther and straighter shots when struck off-centre.

 

Design Aesthetics

Like M1, the M2 driver head is designed with a classic club head shape and fast, aggressive aesthetics where the black carbon meets the white titanium. The design suits the eye of better players from address but delivers performance for all, with maximized aerodynamics, face area, and a low centre of gravity. The structural changes in the design of the club head include a lowered front face area that still has the traditional rounded face shape from address, as well as a raised front crown and sloping rear crown section to maximize low CG without compromising the aerodynamic benefits.

 

Personalization

The 12 position loft sleeve of the M2 driver provides up to four degrees of loft adjustment. In addition to the stock Fujikura Pro shaft, TaylorMade will offer upwards of 30 additional premium custom shaft options at no upcharge.

 

Availability and Pricing

Available on February 19 at $499.99 CDN, the M2 driver is available in 9.5°, 10.5° (RH & LH) & 12° (RH only) loft options.

 

M2 Fairway

Similar to the M2 driver, the multi-material carbon crown on the M2 fairway has created 5g of discretionary weight savings, allowing for an extremely low CG. The shallow head design delivers versatile playability from the tee and fairway. A new, fluted hosel design provides superior sound and feel without compromising distance. In all, the M2 fairway is engineered for dominant performance in every detail of the club, delivering exceptional distance and superior look and feel.

 

Redesigned Speed Pocket

In 2012, TaylorMade redefined the metalwood category and changed the state of the industry with the introduction of RocketBallz and the creation of the first ever Speed Pocket. Since then, company engineers have been relentlessly working toward creating a longer, faster and more forgiving product, taking everything learned from the success of the best-selling fairway model in company history and improving on it to design and engineer a product demonstrably better in every way.

A new, completely redesigned Speed Pocket significantly increases the flexibility of the low club face area; the most flexible Speed Pocket the company has ever designed. The increase in low face flexibility translates into a higher COR, which results in higher ball speed for shots struck low on the face. This is primarily achieved by creating more flexibility in the Speed Pocket.

 

Availability, Pricing and Personalization

Available on February 19 at $299.99 CDN, the M2 fairway is offered in five lofts – 15˚, 16.5˚, 18˚ (RH & LH) and 21˚ & 24˚ (RH only), equipped with a TaylorMade Reax 65 (S, X), 55 (R, M), or  45 (L).

 

M2 Rescue

Born from TaylorMade’s fairway wood DNA, the M2 Rescue is designed to deliver effortless launch and maximum distance from anywhere on the course. The redesigned open channel Speed Pocket creates a large sweet spot for maximized distance and forgiveness with low spin, and the low centre of gravity delivers a hot trajectory for longer, more consistent shots. Aesthetically, the low profile shaping more closely mirrors the shaping of a fairway wood, leading to a more confidence-inspiring, easy to hit product.

Availability, Pricing and Personalization

Also available on February 19 at $249.99 CDN, M2 Rescue is offered in four lofts: 19°, 22°, (RH & LH) 25° & 28° (RH only) is equipped with a TaylorMade Reax 75 (S), 65 (R), 55 (M), or 45 (L) shaft.

“The M2 line utilizes our new advanced multi-material construction to break yet another performance barrier, delivering once again the hot trajectory that TaylorMade is known for while at the same time providing game-changing forgiveness,” said Brian Bazzel, TaylorMade’s Senior Director of Product Creation. “With the entire M2 line of product, we’re delivering golfers what they want and need; distance, trajectory and forgiveness.”

 

M2 Irons

TaylorMade Golf also announced the M2 irons, the embodiment of the company’s pursuit to equip golfers with both maximum distance and playability in a game improvement iron. Designed for golfers who would benefit from an iron that prioritizes both distance and trajectory, while also delivering great forgiveness and feel, the M2 iron is designed for complete performance. By pushing the boundaries of innovation, the engineers behind M2 created a dominant blend of distance, peak trajectory, look, sound and feel that will give many golfers performance they didn’t know they were missing.

 

Taking Distance to New Heights

In creating the M2 irons, engineers employed many innovative features, including a new, proprietary fluted hosel, 360° undercut, Inverted Cone Technology (ICT), a new 3D badge and the company’s patented Speed Pocket technology.

A significant amount of mass is trapped in the hosel of all irons. To position the centre of gravity low in the M2 iron, TaylorMade’s engineers utilized a new fluted hosel design to remove discretionary mass from the hosel, redistributing it lower and further back in the clubhead. The M2 iron also features an advanced topline construction – a 360° undercut that functions to increase the unsupported face area while saving weight to lower the CG, creating a canvas that lends itself to a unique combination of high ball speed, optimized launch angle and spin rate which yields exceptional distance and high peak trajectory. This technology has resulted in an iron that outdistances the competition, as M2 is longer than Callaway’s XR iron by 5 yards and Ping’s G30 iron by 9 yards while maintaining a higher peak trajectory than both products.*

While the fluted hosel and 360° undercut are the pathways to distance, speed and higher ball flight are achieved through the incorporation of a newly designed Speed Pocket and a thin face with Inverted Cone Technology. First found in the RocketBladez irons in 2012, the Speed Pocket is one of TaylorMade’s most revolutionary technologies, engineered to increase launch angle and ball speed while providing added forgiveness for shots struck low on the face.

M2 irons employ a 3D badge to manage sound and feel – a considerable challenge in an iron that produces this much ball speed – that features multi-material V-shaped struts to improve sound qualities and dampen unwanted vibrations. To accomplish this, the badge was designed to be extremely stiff without inhibiting ball speed, a balancing act that our engineers were able to execute flawlessly.

Together, these product innovations work to push the limits of distance performance in an iron to successfully deliver golfers tremendous distance and high peak trajectory in a product that has the potential to change the landscape of distance irons as we know it.

“The materials and technologies that went into the M2 iron allowed us to combine metalwood-like launch conditions with exceptional shot height and excellent control and feel,” said Tomo Bystedt, Director of Iron Product Creation. “In M2, we’ve achieved maximum distance and peak trajectory metrics to an extent that even shocked those of us who designed and engineered it.”

Pricing and Availability

Available at retail on February 19, M2 irons ($999.99 steel; $1,099 graphite) will be offered in 4-iron through PW and AW with SW & LW also available. Players will have a choice of REAX 88 High Launch steel shafts (S, R) or M2 REAX graphite shafts (45/L, 55/M, 65/R or 75/S) in addition to numerous additional custom shaft options.

 

M2 Tour

In addition to M2, TaylorMade also announced the M2 Tour iron, a distance iron designed with a more compact shape geared for players looking for distance with added workability. Featuring many of the same technologies as the M2 iron, M2 Tour toes the line between a distance iron and a players iron, and does so with performance and design that will appeal to a variety of player types seeking distance benefits. With M2 Tour, distance was certainly a priority, but not the only one. Size, shape, offset, topline thickness, sole width, sound, and feel were all scrutinized, ensuring an ideal blend of distance and playability in a more compact package. The M2 Tour is sure to become a favorite of many golfers that have wanted to enjoy the performance of a game-improvement distance iron but with the look and workability of a players iron.

 

Pricing and Availability

Available at retail on March 18, the M2 Tour irons ($1,099 steel) will be offered in 4-iron through AW with SW also available. The stock shaft is the True Temper XP95 steel shaft in addition to numerous additional custom shaft options.

 

For more information, visit TaylorMadeGolf.ca.

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