Woodbridge, Ont. – Golf Canada and adidas Golf today announced an agreement that will see adidas Golf become the official apparel and headwear outfitter for Golf Canada’s National Team Program.
The adidas Golf performance products will be worn by Team Canada athletes, coaches and sport science staff in training as well as during competition at domestic and international golf championships.
“We are honoured to be a part of the Team Canada program—supporting the next generation of elite Canadian golfers,” said Lesley Hawkins, Brand Director for adidas Golf. “A key area of focus for adidas Golf is the growth of the game through the pyramid of influence, and Golf Canada has done a tremendous job connecting with these athletes. We’re very excited to kick off the 2017 season together.”
The partnership marks the second Golf Canada program to be supported by adidas Golf, who are also the official apparel partner of the Golf Fore the Cure program.
“The adidas mark is rooted in elite athlete performance and we are thrilled to have them align their brand with Team Canada as our official apparel outfitter,” said Golf Canada interim chief executive officer Jeff Thompson. “Performance is the foundation of our partnership and the athletes and coaches are excited to train and compete in adidas Golf’s leading edge competitive apparel.”