FAIRWAYS MAGAZINE
At Fairways Magazine, we’re all about golf and golfers in the Greater Toronto Area (GTA) and the surrounding Southern Ontario region. That means a mix of local news plus feature stories on courses and travel, instruction and the latest trends in golf gear, as well as profiles and interviews with intriguing people.
The Magazine is emailed twice a week to subscribers. Our Monday Report catches up on the latest news from the Tours, especially Canadians in action. Each Friday issues contains more news plus feature stories on courses, travel, instruction and equipment plus interviews and profiles on movers and shakers in the industry.
History
Fairways Magazine has been published since 2001. Originally a print publication, Fairways became a digital only platform in 2014 consisting of our website, a weekly emagazine and social media channels.
Our Readers
Our readership is 95% from the Greater Toronto Area and is split between public players (59%) and private club members (41%). The average age is 55 and readers indicate that pre-pandemic, they took an average of 2 golf trips per year.
Editorial
In annual surveys, our subscribers tell us their top reasons for reading Fairways are to find out about new places to play, new equipment and ways to improve their golf game. Consequently, those topics lead our editorial calendar. Of course, it doesn’t end there as we also post weekly content about the pro tours, the local golf scene, news, instruction tips and videos, blogs, gear reviews and profiles on people, places and lifestyle.
We do not accept sponsored editorial.
Golf Directory
Our Golf Directory includes a wide selection of courses, resorts and destinations – locally, nationally and internationally – to meet every budget and help readers find their next amazing golf experience. It’s just the beginning of an extensive destination marketing program that includes articles, interviews, eblasts and Seasonal Travel Guides. For more information, contact the Publisher.
Advertising
Opportunities exist for sponsorship and advertising on our website and weekly newsletter, as well as regular eblasts and themed communications. Contact the Publisher for more information or a copy of our Media Kit.
Getting Together
Our travel articles are all based on first person accounts. If you’d like us to write about your course, resort or destination, please contact us to make arrangements for a visit.
Contact
Peter Mumford
Editor & Publisher
905-833-3400
peter@fairwaysgolf.ca