From fairway to footwear: the birth of TRUE linkswear
Design inspiration came from a book Jason Moore read about indigenous tribes that don’t wear shoes and the health benefits that come from that.
Design inspiration came from a book Jason Moore read about indigenous tribes that don’t wear shoes and the health benefits that come from that.
Golf Digest ranked Caledonia among America’s best new courses and buoyed by the success of his maiden layout, Strantz went on to design True Blue, Caledonia’s sister course, and Tobacco Road,
If you can’t find it at the Show, then it probably doesn’t exist. The problem is finding enough quality time to spend with each exhibitor and product that could no doubt help your golf game.
Biion Footwear made its first appearance at the PGA Merchandise Show in Orlando in 2015 and the founder spent a lot of time explaining that you could actually play golf in rubber shoes.
Each year at the PGA Merchandise Show, a slew of inventors, innovators and genius creative types present their latest and greatest training aids and game improvement products for inspection and testing by the golf industry.
The 2023 version of the Show at the Orange County Convention Center certainly lived up to its hype and while it was smaller than previous years, it didn’t lack for enthusiasm and most of all, exciting new products.
We talk about custom club fitting, the current environment for golf retailers and the direct-to-consumer trend that is threatening their existence.
At a time when golf is looking for solutions to grow the game and there’s a distance debate raging, maybe the answer is in the other direction.