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From fairway to footwear: the birth of TRUE linkswear

From fairway to footwear: the birth of TRUE linkswear

August 30, 2024May 22, 2025

Design inspiration came from a book Jason Moore read about indigenous tribes that don’t wear shoes and the health benefits that come from that.

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The origins of Mike Strantz’s masterpiece at Caledonia

The origins of Mike Strantz’s masterpiece at Caledonia

May 30, 2024May 22, 2025

Golf Digest ranked Caledonia among America’s best new courses and buoyed by the success of his maiden layout, Strantz went on to design True Blue, Caledonia’s sister course, and Tobacco Road,

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Random observations from the 2024 PGA Show

Random observations from the 2024 PGA Show

January 29, 2024May 22, 2025

If you can’t find it at the Show, then it probably doesn’t exist. The problem is finding enough quality time to spend with each exhibitor and product that could no doubt help your golf game.

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Front Nine with Rick Buchanan, Founder & CEO, Biion Footwear

Front Nine with Rick Buchanan, Founder & CEO, Biion Footwear

October 20, 2023May 22, 2025

Biion Footwear made its first appearance at the PGA Merchandise Show in Orlando in 2015 and the founder spent a lot of time explaining that you could actually play golf in rubber shoes.

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New for 2023: Gizmos & Gadgets

New for 2023: Gizmos & Gadgets

February 3, 2023May 22, 2025

Each year at the PGA Merchandise Show, a slew of inventors, innovators and genius creative types present their latest and greatest training aids and game improvement products for inspection and testing by the golf industry.

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Observations from the PGA Merchandise Show

Observations from the PGA Merchandise Show

January 27, 2023May 22, 2025

The 2023 version of the Show at the Orange County Convention Center certainly lived up to its hype and while it was smaller than previous years, it didn’t lack for enthusiasm and most of all, exciting new products.

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A conversation with Modern Golf’s Managing Partner Paul Fisher

A conversation with Modern Golf’s Managing Partner Paul Fisher

February 26, 2021March 22, 2026

We talk about custom club fitting, the current environment for golf retailers and the direct-to-consumer trend that is threatening their existence.

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Golf’s solution may be the short course

Golf’s solution may be the short course

March 29, 2018May 22, 2025

At a time when golf is looking for solutions to grow the game and there’s a distance debate raging, maybe the answer is in the other direction.

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