“Initially, the pros really didn’t want anything to do with electric trolleys,” says McLuckie. “They viewed them as the proverbial red-headed stepchild.”
We talk about custom club fitting, the current environment for golf retailers and the direct-to-consumer trend that is threatening their existence.
In the four centuries golf has been played, the limit on the number of clubs you can carry is relatively recent. Prior to 1938, golfers often carried two dozen or more.
Fairways spoke to Cameron Jacobs from TaylorMade’s Performance Lab to find out what custom fitting and new R&D can do for us today.
Fairways contributor David Goodman weighs the pros and cons of buying a motorized trolley; and even if he’s ready for one.
Despite endorsement contracts with some of the best golfers in the world, the footwear giant never gained the market share they wanted in hard goods.
“Consistency is the key to strong iron play, and that includes being able to hit the ball farther than before.”
Overall distance has increased about 1% per year since 2003.
Spider Limited Red is the putter Jason day used to win The Players Championship.