Uxbridge, ON – In a strategic move signaling a new era of innovation, growth, and storytelling, Golf Ontario is delighted to announce the appointment of Chris Fry as the new Director of Marketing and Communications. A progressive thinker in the golf world, Fry is poised to infuse the association with his creative ideas and extensive industry experience.
Fry will step into this role following an impressive tenure as Founder and Creative Director at Albatross Images, where he advanced golf marketing ideas with his inventive prowess. His appointment marks a significant milestone for Golf Ontario, aligning perfectly with their forward-thinking goals and mission to make golf accessible to all.
Celebrated for his original approaches to marketing and storytelling at Albatross Images, Fry’s vision is set to amplify Golf Ontario’s brand narrative, supercharge its digital marketing, and strengthen partnerships—key elements in propelling the association’s strategic ambitions.
Prior to his entrepreneurial venture, Fry played pivotal roles at TaylorMade Golf Canada and the Professional Golfers’ Association (PGA) of Canada. His expertise in sports marketing and strategic communications involved spearheading comprehensive marketing campaigns, nurturing pivotal partnerships, and leading diverse teams towards unified objectives.
Over the years, Fry’s creative work has been featured in various national and international publications, including SCOREGolf, The Globe & Mail, The Golfer’s Journal, and numerous online platforms. He has also received multiple awards from the Golf Journalists Association of Canada (GJAC).
“Joining Golf Ontario represents a dream convergence of my professional expertise and my personal passion for golf,” says Fry. “I am enthusiastic about the opportunity to lead Golf Ontario’s marketing and communication strategies, ensuring they resonate with golfers of all levels and backgrounds.”
Fry is recognized for his hands-on approach to team leadership, with a demonstrated ability to attract, retain, and develop high-performing teams. His background in fostering strong relationships with colleagues, donors, corporate partners, and industry stakeholders will be invaluable in enhancing Golf Ontario’s partner and industry relations.
“We are thrilled to welcome Chris to the Golf Ontario team,” says Kyle McFarlane, CEO of Golf Ontario. “His extensive experience and passion for the game make him the ideal successor to head our marketing and communications efforts, helping us embark on the next chapter for the association.”
Fry will officially take the helm as Director of Marketing and Communications at Golf Ontario on Monday, February 12, heralding an exciting new chapter for the association.
About Golf Ontario
Golf Ontario is Ontario’s Provincial Sport Organization focused on enhancing participation, elevating performance, and supporting the passion of golfers in Ontario. With over 100,000 individual members and 500 member clubs, Golf Ontario is one of the largest golf associations in the world. From rating courses and keeping the integral rules of the game intact to growing the game at the grassroots level and hosting the best amateur tournaments in Canada, Golf Ontario is a passionate group dedicated to Shaping Lives Through Golf.