McLaren unveils initial launch into the golf market

LONDON, UK (Golf Business News): McLaren Golf has entered the golf equipment market with the official launch of two sets of irons, Series 1 and Series 3, along with a range of branded golf bags and accessories.In the run up to the official launch on April 29, McLaren Golf announced the signing of world No.5 Justin Rose, Ryder Cup legend and LIV Golf player Ian Poulter, and 2014 US Open champion Michelle Wie as tour brand ambassadors and company investors.

Rose is understood to have spent almost two years working with McLaren’s R&D team on the design of the new clubs and is putting a set of the Series 1 irons into play at this week’s Cadillac Championship. As part of the equipment deal, Rose will also wear the McLaren Golf logo on his apparel and have a custom McLaren Golf bag in papaya orange, the McLaren F1 team’s racing colours.

World no.5 Justin Rose is one of three Tour ambassadors to have been signed by McLaren Golf

Speaking about the launch, which was timed to coincide with Formula 1’s Miami Grand Prix, Neil Howie, Chief Executive Officer of McLaren Golf, said: “We’ve been working toward this moment for some time, and there’s a real sense of anticipation in seeing it all come to life.Behind the scenes, we challenged every part of the process – from materials to construction – to uphold the exacting standards and constant pursuit of excellence that define McLaren. To now introduce these irons to the world and see them in the hands of golfers is incredibly exciting.”

Henrik Wilhelmsmeyer, Chief Commercial Officer, McLaren Automotive, added: “McLaren Golf translates the precision and performance mindset that defines our brand into a new, relevant context. It’s a strategic extension of McLaren – designed for those who value performance, craftsmanship, and purpose.”

LIMITED LAUNCH

Those expecting a full range of equipment to be unveiled at launch were left a little disappointed, with the fledging golf brand dipping its toe in the market with the introduction of two irons, the Series 1, which is described as a ‘modern tour blade’ for elite players, and the Series 3, a player’s distance iron which is claimed to offer ‘scintillating speed, responsive control and vibration-dampening feel’.

The Series 3 irons are a forgiving player’s distance model

The irons are made using a metal injection moulding process and feature tungsten weights in the toe

Both Series 1 and Series 3 irons are priced at £360 per club in the UK, €420 throughout Europe, and $375 in the US in the stock configuration. The equipment is being sold on a direct-to-consumer basis through the McLaren Golf website, and through a limited range of custom fitting specialists.

For more details, visit www.mclarengolf.com

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